Aimara Rodriguez is a FIRST-GENERATION Honduran-American business strategist based in DENVER, COLORADO.

She has a diverse background working at the intersection of startups, tech, and products. Her expertise lies in business operations, partnership development, and product strategy. She has been featured in the Denver Business Journal, Rocky Mountain PBS, Good Morning America, Forbes, Nasdaq, and Entrepreneur Magazine and has mentored for organizations such as Access Mode, Social Venture Partners Denver, Techstars, Google for Startups, Latinas In Tech, and Built by Girls Ventures. Most recently, Aimara built Platform Partnerships at Adobe, where she focused on cultivating and unifying the Creative Cloud Platform through the development of various partnerships as well as driving the adoption of the plugins and app integrations that partners build. She also helped manage the Adobe Fund for Design, a $10 million fund aimed at supporting teams building products that will help shape the future of creativity and design.

Prior to joining Adobe, Aimara served as the Vice President of Brand Strategy at Alley, a coworking startup where she was a founding employee. During her five-year tenure at Alley, Aimara hosted over 5,000 events and served as a key leader in the execution of Alley’s strategic partnership with Verizon, where she managed the national expansion from one location to five within one year while simultaneously building a community ecosystem comprised of 300+ startups and enterprises. Additionally, she spearheaded innovation programs, ranging from hackathons to diversity and inclusion initiatives, for companies such as Anheuser-Busch InBev, Marriott, IBM, and Paypal. She also developed entrepreneurship curricula for universities such as Columbia, MIT, and Harvard Business School.

Aimara is actively involved with Latinas In Tech and is a chapter lead for their Denver area. She also runs an online content series called The Spotlight, which brings together creatives and entrepreneurs to discuss topics such as identity, equality, opportunity, and creativity. Through her work, she aims to cultivate opportunities and create spaces for other professionals and athletes of color to lead, thrive, and be heard.

Aimara is also the co-founder of Function f(x) Wellness, a wellness brand that was started by Aimara alongside her brother Carlos, a fitness advocate and personal trainer with over a decade of experience. As brown people who enjoy climbing mountains and training for functionality, they were motivated by a shared mission of creating more access to the outdoors for communities of color and decreasing the knowledge gap about health and wellness in these communities. Their digital store is now open and a portion of all proceeds from gear purchased will go to the non-profit arm of Function f(x) to support their efforts in helping local youth from under-served communities in Denver get access to recreational activities such as weightlifting, mountaineering, and biking.

Outside of work, Aimara is an avid lover of fitness, adventure, and live music, and can be found climbing a mountain, attending a concert, or spending time with her Goldendoodle, Delilah.